I think we, as a culture, have been conditioned into making decisions such as these. We're now the second generation of Americans who have grown up in a fast food culture, and its what we're used to. In school I knew people who only ate fast food. I would make them food, but they would choose to go to Wendy's instead because that is what they are used to (or I'm that bad at cooking, I never figured it out). These weren't impoverished people either, rather, they were usually the more well-off of the roommates.
We have also been conditioned into thinking we should be able to get an entire meal for $3 off the dollar menu. As the article points out, healthy food costs more... but only because the fast food costs so little. The United States has relatively low food costs, but we've grown up in a culture that places the the largest portion for the lowest price on a grease covered pedestal so paying an extra $0.50 for a healthier option that you then have to cook seems absurd. And that is why we are fat.
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